Case Study: ARAMARK
 
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Case Study: ARAMARK

Challenge 
To provide strategic planning and counseling for better communication 

Background 
ARAMARK Corporation set out to discover: 
• How their employees perceived the current level of communication;
• What communications employees want;
• And how well other “best practice” companies communicate with their employees.

The Berry Ecke Associates Approach
Berry Ecke Associates: 
• Helped design the ARAMARK employee surveys
• Determined the key findings from the employee surveys
• Conducted general internal communication research
• Surveyed internal communications practices for other companies
• Analyzed the content of benchmark company publications
• Created a presentation of all results for ARAMARK



The Results
• A 40-company benchmark survey revealing trends and analysis of employee communication
• Changes in the frequency, content, and targets of ARAMARK employee communications
• Development of an intra-net
• Improvements in upper management communications


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